The business of birth work Reshaping birth work Issue No. 01

Charge what your life actually costs.

without leaving the work you love

You are not bad at business. You were never taught the math. We give doulas, midwives, and birth workers the pricing, marketing, and systems to build a practice that pays you back.

Enroll in the course Watch a free lesson →
Marrelle Hancock
The real problem

It was never about confidence. It's the math.

Three clients at $1,500 is your rent. Not your whole month. When you can see the numbers, the hard conversations stop feeling personal.

i.

The real math

We do the numbers together until your rate reflects your time, your costs, and the life you actually live.

ii.

Pricing without apology

Stop discounting out of guilt. Build rates you can say out loud, hold steady, and never explain away.

iii.

Systems that hold

The booking, follow-up, and money systems that keep your practice running on the days you are tired.

Marrelle Hancock
Founder

Meet Marrelle Hancock

I spent years watching brilliant birth workers leave the field. Including myself, and it's not because they stopped loving the work. Because the work stopped paying for their lives.

The Mindful Marketing and Sales Course is the business education I wish someone had handed me on day one. Real math. Honest pricing. In-depth tutorials. Marketing that sounds like you. Learning to use AI. I am here to reshape how we approach birth work, starting with what and how we charge and brand ourselves.

12 yrs
in birth work, mindfulness, & health
$500k+
revenue generated
8+ yrs
marketing with top orgs
The curriculum

What you'll build

Five modules · 30+ lessons
01
Your Foundation
You start by understanding your client, because that one shift changes every decision after it. Vision. Positioning. Branding. You leave knowing your voice, your people, and what you actually stand for.
6 lessons
02
Your Client Attraction System
Next, you build the front door. How clients find you without the ick. Free resources that give before you ask. A real lead magnet quiz built in Typeform. Plus how to tell who is serious and who is just browsing.
6 lessons
03
Your Content Engine
Then you build content that keeps working after you close the laptop. Social posts, videos edited in Descript, graphics in Canva. AI tools so this never becomes a second full-time job on top of your real one.
7 lessons
04
Your Digital Home
Now the assets that hold everything. An email system in Mailchimp. A website that supports decisions instead of just sitting there pretty. A clean page that converts. Pricing built for clarity and sustainability. Backend structure in Notion so nothing falls through.
6 lessons
05
Your Sales and Follow-Through
Last, you put it all to work. A consultation conversation that doesn't feel salesy. A follow-up system that turns maybes into yeses, and one-time clients into referrals.
5 lessons
The outcome

You walk away with this in hand.

Not theory. Not vibes. The actual assets that run your practice.

A rate card built on your real numbers
Word-for-word pricing scripts
A booking flow that runs without you
A simple, repeatable marketing rhythm
A follow-up system for referrals
A 90-day plan you'll actually follow
Testimonials

Loved by birth workers who hated marketing.

Real words from doulas, midwives, yoga teachers, and educators who went through the course.

C
Cee
Marketing Executive

The content is fab. It is fully digestible for someone who knows nothing about marketing without dumbing it down, so as not to alienate those who aren't total beginners. I'm so impressed.

C
Charlotte
CPM

I loved the course but wanted more support and added the meetings with Marrelle. It was needed because she personalized the help for me and my business goals!

J
Jayde
DONA Doula

I became a doula to support growing families, not to be a freakin salesperson. The thought of doing a consultation used to make my stomach drop! This course gave me a completely new perspective. By setting up a free quiz to offer parents before we even chat, the people who reach out are already warmed up. I'm just showing up and serving.

L
Lisa
RYT-500

As a yoga teacher, I used to think marketing lowered my vibration. Setting up emails literally made me want to cry. This course completely shifted my energy around business. Seeing how to build a welcome sequence that actually sounds like me, and learning how to use platforms like Mailchimp without losing my mind, was a total game-changer. My classes are filling up, and my nervous system is so relaxed!

D
Danica
Doula

OMG just finished the capstone and I had to leave a review! Tbh I always hated marketing but this made it SO easy. Booked 2 new families this week. Def recommend!!!

J
Naomi
Doula

The production value of this course is unreal. The visual examples, screen recordings, and the way the lessons are structured made the tech side so easy to follow. You can tell how much care went into creating this.

G
Grace
CNM

No fluff, straight to the point. Exactly what I needed. The how-to vids are pure gold. I finally know how to sell my doula services without feeling ick. Literally run, do not walk, and buy this course!!!

Watch & read

See the way I teach.

Free lessons and honest takes on pricing, marketing, and the business of birth work.

Latest on YouTube
The pricing math nobody taught you
Marketing that doesn't feel like selling
Build a lead magnet quiz in an afternoon
in From LinkedIn
Enroll

One course. The whole system.

Lifetime access, every future update, and a community of birth workers doing the same brave thing.

The HopeAlways Course
A trust-building marketing and sales course for perinatal professionals. Self-paced, 40+ lessons, over $1,000 in bonus templates included.
Founding price
$797 $197 one time
Founding Student Price. The first 100 students lock in $197 for lifetime access.
30 video lessons across the modules
Lifetime access and updates
The Rate Calculator workbook
Pricing and outreach script library
Private student community
Monthly live Q&A with Marrelle
14-day money-back guarantee. No questions.
Want it done with you?

1:1 Coaching

Six private sessions where we rebuild your pricing, your offers, and your next 90 days together. The course, applied to your real numbers.

By application
Limited spots each season.
Free resource

The Rate Calculator

Plug in your costs and your life. See the number you should actually be charging. Free, and yours in two minutes.

No spam. Enter your email and the calculator opens instantly.
Questions

The honest answers

Any perinatal professional who wants a practice that pays them back: doulas, midwives, lactation consultants, childbirth educators, pelvic floor therapists, and yoga or mindfulness instructors. If you do heart-centered work and dread the business side, this is built for you.
Yes. The earlier you build honest pricing and systems, the less you have to undo later. New birth workers often see the fastest change because there are no old habits to unlearn.
Many students reprice and rewrite their offers in the first two modules and see the shift within weeks. Marketing and referral momentum builds over a season, but the pricing math pays off almost immediately.
No. This is built for small, warm audiences, not viral reach. You'll learn to turn the people who already find you into booked clients, so a few hundred of the right followers is plenty.
You build a front door. A free resource and lead-magnet quiz that warms people up before they ever reach out, plus a simple content rhythm so the right clients keep finding you, covered start to finish in the course.
With a consultation conversation that doesn't feel salesy and a follow-up system that turns maybes into yeses. You get the exact scripts and sequence, so fewer inquiries slip away.
You lead by giving, not pitching. Warm, direct, peer-to-peer content that sounds like you, never hustle-culture. When your marketing is generous and honest, selling stops feeling like selling.
We do the math together so the number is yours. You'll price for your time, your costs, and the life you actually live, and get scripts to hold that rate without apology.
That's the whole point. No pressure tactics, no false scarcity, no income promises. You attract the right people by being clear and generous, and you never sell anyone something they don't need.
Free advice is scattered tips. This is one connected system, in order, with the real tools and templates and the actual math for perinatal work, so you finish with finished assets instead of a folder of screenshots.

Still deciding? Ask me anything.

Tell me where your practice is stuck. I read every message myself and I will tell you honestly whether this is the right fit.

Get in touch